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Meta ads for recruiters

Your next placement is scrolling, not searching.

Job boards only reach the small slice of people actively looking for work. Scrole opens a new avenue for every recruiter, agency or solo: your role in front of the best person for it, on Facebook and Instagram, where they already spend their evenings.

Ad spend included. No lock in contract. Priced per role, not per month.

9:41
For you

irisconsulting

Sponsored

Now hiring: Business Services Accountant, advisory focused, Brisbane CBD.
Apply now

412 likes

irisconsulting Advisory focused, Brisbane CBD. Property developers and hospitality groups, direct access to partners, and a riverfront office.

View all 33 comments

2 hours ago

scrole.com.au

Sponsored

Job ad reading: Growth shouldn't stall at any stage of your career.
Apply now

312 likes

scrole.com.au Business Services Accountant, Brisbane CBD. A clear pathway, a manager who develops people, and work that goes past compliance.

View all 27 comments

3 hours ago

irisconsulting

Sponsored

Job ad reading: Stop being another number in a giant firm.
Learn more

528 likes

irisconsulting An eight person team where the partners actually know your name, and the chance to mentor juniors as you grow.

View all 46 comments

5 hours ago

irisconsulting

Sponsored

Now hiring: Business Services Accountant, advisory focused, Brisbane CBD.
Apply now

274 likes

irisconsulting Be part of the firm's AI and automation rollout, with a clear pathway to progression.

View all 18 comments

8 hours ago

scrole.com.au

Sponsored

Job ad reading: Most accountants won't apply for this role.
Apply now

486 likes

scrole.com.au It is not for everyone. Three to five years in public practice, CA or CPA, and genuinely interested in advisory work.

View all 41 comments

1 day ago

irisconsulting

Sponsored

Now hiring: Business Services Accountant, advisory focused, Brisbane CBD.
Apply now

359 likes

irisconsulting Work with property developers and hospitality groups, with direct access to partners rather than just managers.

View all 24 comments

2 days ago

$0
Extra to pay. Ad spend is in the price.
14
Day campaign, start to finish
30 sec
For a candidate to apply
  • Industrial electricians
  • Business services accountants
  • Diesel fitters
  • Registered nurses
  • Site supervisors
  • HR advisers
  • Boilermakers
  • Aged care workers
  • Payroll officers
  • Heavy vehicle drivers
  • Chefs
  • Mechanical engineers

Campaigns running for

  • Iris Consulting
  • HMW Group

The problem

Job boards can only show you the people already looking.

Everyone is fishing in the same pond. You post the role, you wait, and you compete with every other ad on the board for the same active jobseekers. Meanwhile the best person for the role is employed, quietly unhappy with their roster, and has no idea your role exists. Meta opens a different pond entirely, and it is open to any recruiter, whether you run an agency or work on your own.

Job boards

  • Reaches only people actively job hunting
  • You compete with every other listing on the board
  • One email or one scroll past, then it is gone
  • A full application form to fill in
  • Costs the same on day 30 as it did on day 1

Scrole

  • Reaches employed people who were never looking
  • Your role appears in a feed, not a list of competitors
  • Shows up repeatedly over days while they think it over
  • Applying takes 30 seconds, details pre filled
  • Gets cheaper per lead as the campaign learns

How it works

Three steps, then leads start landing.

  1. 01

    We learn the role

    We sit down with you, in person where we can. We want the must have tickets, the location, the money, the roster, and what would make someone leave their current job for this one.

  2. 02

    We build the campaign

    All of it goes into the targeting, so the ad reaches the people you actually want. Copy and creative are written for that candidate, and a qualifying form screens out the rest.

  3. 03

    Leads land in your inbox

    Every candidate is emailed to you the moment they hit submit. You tell us which ones were any good, and we push the campaign wherever it is working best.

Why it works

Four reasons Meta beats a job board for hard to fill roles.

Business Services Accountant — Advisory focused, Brisbane CBD

Real ads from two Iris Consulting campaigns, one accounting and one dental. This is what lands between a friend's photo and a reel, at nine at night.

Ad 1 of 8. Business Services Accountant

01

You reach the people job boards cannot

Job boards only catch the small slice of people actively looking. Meta puts your role in front of the tradesperson who is employed, vaguely unhappy, and scrolling on the couch at 9pm. He will never see a job board ad. He will see yours.

02

It stays front of mind

Our ads keep appearing over several days while they think it over. We can also re show the ad to people who watched the video or started the form and did not finish. That warm second touch is cheap and very effective.

03

Applying takes 30 seconds

The form opens inside Facebook or Instagram, already filled in with their name and contact details. No application hurdle, which matters enormously for people on their phones at night.

04

Total coverage in regional towns

In a town the size of Chinchilla or Biloela, a well run local campaign is seen by essentially every tradesperson in the district within a few weeks. No job board can promise that.

Results

Real roles, real campaigns.

Every campaign gets reported honestly, including the ones that take longer than we would like. Iris started their Business Services Accountant role on the $550 tier and upgraded partway through, so it appears twice below: where it stood at the end of the $550 run, and where it finished after the upgrade.

$550 tier

Business Services Accountant

Iris Consulting · Brisbane CBD

21,817
Views of the ad
18
Candidate leads

Who you deal with

Two people. No account managers.

You deal directly with the people building and running your campaigns. Nothing gets handed to a junior, and nothing gets outsourced.

Zac Kierpal and Chase Leon, the two directors of Scrole.
Zac Kierpal

Zac Kierpal

Director

zac@scrole.com.au

With years of experience running real estate ads on Meta, thousands of campaigns and hundreds of millions in sales, all won by stopping the scroll. Now also finding people the right roles instead of buyers the right homes

Chase Leon

Chase Leon

Director

chase@scrole.com.au

Played college football in the US, which meant being on the receiving end of a recruiting pitch long before writing them.

No risk

One price, ad spend included, no lock in.

You are not signing a retainer or a twelve month contract, and you are not getting an ad bill on top. Run one role, see what comes back, and decide from there. If the campaign does not produce, you have spent about what a fortnight's job board listing costs finding that out.

Start with one role

Pricing

Priced per role, not per month.

One role, one campaign, one fixed price with the ad spend already in it. Every campaign is built the same way. What changes as you move up is how much weight goes behind it, and how far it reaches.

Single Role

One role that needs filling, run properly.

$550inc GST

14 day campaign

  • Ad spend included, nothing extra to pay
  • One role, one campaign
  • Creative and copy written for the role
  • Qualifying questions built around your must haves
  • Candidates sent through as they arrive
  • End of campaign summary
Get started
Most popular

Priority Role

For roles that have already been sitting open too long.

$825inc GST

14 day campaign

  • Everything in Single Role, with more behind it
  • Broader reach, and more candidates for it
  • Specific targeting for harder roles
  • More angles tested to find what the role responds to
  • Worked on while it runs, not set and forgotten
  • Mid campaign check in
Enquire

Hard to Fill

The roles nobody else can fill.

$1,100inc GST

14 to 21 day campaign

  • Everything in Priority Role, with the most behind it
  • The widest reach we run, over a longer campaign
  • Specific targeting for very niche roles
  • Reach extended beyond the immediate area where it helps
  • Rebuilt mid campaign around the candidates coming through
  • Reporting through the campaign, not just at the end
Enquire

All prices include GST and ad spend. You will never get a separate invoice from Meta, and there is nothing else to pay.

Filling more than one role?

If you are running several roles at once, or want us on retainer across everything you recruit for, we will put together a monthly rate that works out cheaper per role.

Talk to us about a retainer

FAQ

The objections we hear every week.

Why would we need this when we already advertise on SEEK?

Because SEEK only reaches people who are actively looking, and for hard to fill roles that pool is often empty. We are not a replacement for SEEK, we are the way you reach the other candidates: the ones who are employed, doing fine, and would still take your role if they saw it. Most of our clients run both.

Why would ads work when they go to random people scrolling their feed?

They are not random. We build the audience around the person the role actually needs, so the ad goes to people in the right area doing the right kind of work. Knowing how to reach a particular trade or profession is the part you are paying us for. The ad itself does the rest, written so the wrong people rule themselves out before they ever click.

Will we get a pile of unqualified rubbish?

You will get some. Being honest about it, roughly 40 to 60 percent of leads are genuinely good depending on the campaign and how tight the role is. Every candidate answers a set of qualifying questions before they reach you, so the count comes in lower than a campaign that just collects names, and the ones who make it through are mostly the best qualified. Your feedback on which candidates were any good is how we push that number up further mid campaign.

Why can't we just boost a post ourselves?

Boosting shows your post to a broad audience and optimises for likes, not applications. There is no qualifying step, so whatever comes back is yours to sort through. A properly built campaign is a different thing entirely: it is aimed at a specific person, it is judged on candidates rather than engagement, and the people who reach you have already been filtered. Building that is the work, and it is what you are paying for.

Is the ad spend on top of the price?

No. The price you see is the whole cost. Ad spend, strategy, copy, creative, the campaign build and the management are all in it. You will never get a separate invoice from Meta and there is no budget conversation halfway through. Most ad agencies quote a management fee and then hand you the ad bill on top, which is how a $500 campaign quietly becomes $900.

So how much actually gets spent on the ads?

Enough to fill the role. You get the recommended spend for your role before we start, so you are never guessing, and the full figure with the results in the end of campaign summary. Bigger tiers carry a bigger daily budget, which is most of what you are paying for as you move up.

How quickly do leads start coming in?

Most campaigns are producing candidates within the first few days of going live, and often a good deal sooner. We will not put a clock on it, because a niche role in a small town takes longer than a common one in a capital city. The early days are the algorithm working out who to show the ad to, so cost per candidate typically drops as the fortnight goes on.

What do you need from us to start?

The role details, the must have qualifications or tickets, the location, and a sense of the money. If you have photos or video from the client's workplace we will use them. If not, we will create the creative from scratch.

Do you work with recruiters outside Brisbane?

Yes. The campaigns run anywhere in Australia, and regional roles are often where this works best because the local coverage is close to total.

Do we have to be an agency, or do you work with solo recruiters?

Both. Plenty of the people we work with are one person doing the lot: the business development, the interviews, the placements and the admin. The price is the same either way because the work is the same, and if anything a campaign is worth more to you when there is nobody else to hand the sourcing to. You do not need a marketing person, a brand kit or an ad account. We handle all of it.

Can you use our existing candidate database?

Yes, and it is one of the strongest assets you can bring. A good list lets us put the role in front of people who closely resemble the candidates you have already placed. If you have those lists at the right level, tell us on the first call.

Get started

Tell us about the role you cannot fill.

Send through the detail and we will come back with what we would run, what it would cost, and roughly how many candidates to expect.

  • A reply within one business day
  • A recommended budget and expected lead volume
  • No obligation, and no sales sequence
Or book a discovery call instead

Or email zac@scrole.com.au or chase@scrole.com.au